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| Setting Up Graphics on a POP-UP Frame |
& EXHIBIT GRAPHICS
~ What You'll Need to Know ~
PRE-EVENT PLANNING:
Prepare a schedule of all the
due dates needed to have a successful Trade Show. Determine the show opening
date and work backwards creating a list of deadlines for your different items. What’s
the set-up date and when is the deadline for advanced receiving?
For your Trade Show & Exhibit Graphics, you should also know what the rules are for displaying graphics, banners and other signage. This will put limits your on graphic sizes.
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| Large Wooden Crate for Trade Show Graphics |
Do you have an existing trade show booth or are you going to be purchasing or renting one – you’ll need to know the size of the exhibit hardware and what are the graphic panel sizes and how do they attach – by hangars, magnetic tape or Velcro?
If your graphics are flexible and roll-able – the shipping container can be lighter and smaller than if they are rigid substrates - which may require a larger crate for shipping.
Will you need to hire a
graphic designer to create your graphics or are you using an existing print
file. The designer will have to
know the graphic sizes and when you’ll need the file. Get the production lead-time from your PSP (Print Service Provider) and always build in another day of 2. Now check, does this allow you enough lead time to
meet your deadline?
The use of Event Graphics at trade show has become a useful way to promote products and services at a larger level. As exhibition takes place all the year-round, your one-time investment in making eye-catchy graphics will help you to increase your client base in all the exhibitions.
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